Linen is a natural fibre woven from the stalks of the flax plant, prized for its strength, breathability and the way it softens with every wash. Caring for it properly, meaning cool washes, gentle drying and minimal ironing, is what turns a new, slightly stiff piece into the lived-in, decades-lasting textile linen is known for.
Wash linen separately for the first three washes: New linen sheds tiny fibres in its first few washes. Wash separately (or only with other linen) on a cool 30°C cycle to avoid lint transferring to other fabrics. After three washes the shedding stops and you can mix it freely with cottons.
Use a mild detergent and skip the bleach: A pH-neutral, enzyme-free detergent protects the fibre. Avoid bleach (it weakens flax and yellows natural-toned linen) and optical brighteners (they alter the colour over time). Half the dose recommended on the bottle is plenty; linen rinses more easily than cotton.
Wash cool, spin gently: 30°C is the sweet spot for everyday linen. Hot washes weaken the fibre and can shrink unpre-shrunk linen by up to 5%. Use a slow spin (under 800 rpm) to avoid deep creasing.
Air-dry whenever you can: Line-drying outdoors or on a rack indoors is what gives linen its signature soft drape. Sunlight gently brightens whites and naturals. If you must tumble-dry, use a low heat and remove the linen while still slightly damp, then finish the drying on a rack.